Tesla has filed two new trademark applications for the Roadster, including one that reveals what appears to be the first official updated silhouette of the long-delayed electric sports car. The filings, submitted to the United States Patent and Trademark Office on February 3, offer a glimpse at the branding Tesla plans to use for the vehicle that has been “coming next year” for nearly a decade.
The first trademark application covers a stylized “ROADSTER” wordmark in a stretched, angular font with segmented letters that give it a futuristic, high-performance aesthetic. The second filing is more interesting: it shows a sleek vehicle silhouette consisting of three flowing curved lines that form what appears to be the Roadster’s profile.
” Both applications were filed on an “intent to use” basis, meaning Tesla hasn’t used these logos commercially yet but plans to do so. ” The filings come as Tesla continues to push back its production timeline for the Roadster, which was originally promised in 2020.
CEO Elon Musk has repeatedly claimed that the Roadster will be able to “fly” thanks to a “SpaceX package” featuring cold-air thrusters. However, given the Roadster’s track record of broken promises, it remains to be seen whether Tesla can deliver on its latest claims.
The production timeline for the Roadster is now expected in 2027 or 2028, with Musk joking that holding the demo on April Fools’ Day gives him “some deniability” if things don’t go as planned. Despite this, trademark filings are not the best indicators of a product launch getting closer, and it will be interesting to see how Tesla’s branding evolves in the coming months.
While these trademark filings provide some insight into Tesla's plans for the Roadster, they also highlight the company's history of delays and uncertainty. As such, it remains to be seen whether Tesla can deliver on its promises and bring the Roadster to market on time.
