F1 fans had their first glimpse at Cadillac's inaugural Formula One livery during the fourth quarter of Sunday's Super Bowl LX, just moments after the Patriots scored their first touchdown of the night to cut the Seahawks' lead to 19-7. In the commercial, the audio of America's 35th president, John F.
Kennedy, famous 1962 'We choose to go to the moon' speech played as components of the car flew together to form in the middle of a sparse desertscape, identified to Variety as a spot inside Death Valley National Park in California. When the full car was revealed, fans saw for the first time the livery's asymmetrical design, with white and silver chrome more prominent on the left side and black and silver chrome on the right.
General Motors makes its Formula 1 debut with Cadillac and TWG Motorsports, with the livery prominently displaying TWG AI on its sidepods, a major sponsor of Andretti Global. Without a title sponsor in the first year, Cadillac gets to place its crest prominently on the car.
It also uses its classic script logo on the sides of the nose, white against the black and vice versa. The one-minute Super Bowl Commercial comes before a full release of the livery on a showcar, currently in its frosted box, in the middle of New York's Times Square, set for around 20 minutes after the end of the Super Bowl.
This livery will hit the track for real for the first time on March 7th when veterans Sergio Perez and Valtteri Bottas begin Cadillac's first F1 campaign.
Cadillac's bold move to debut its inaugural Formula One livery during the Super Bowl LX commercial showcases the brand's commitment to making a statement in the highly competitive world of motorsports. With its unique asymmetrical design, Cadillac is sure to turn heads on the track.
