The automotive world has witnessed a significant shift in recent years, with the rise of oversized touchscreens in cars. The trend was started by Tesla and has since been adopted by many other manufacturers. However, not everyone is a fan of this design approach.
Jony Ive, the former head of design at Apple and current partner at LoveFrom, has expressed his dissatisfaction with these large screens. In an interview with Ferrari, Ive stated that he finds oversized touchscreens to be 'easy and lazy' and believes they don't work well in cars. He argues that these screens are not designed for their intended purpose and instead serve as a fashion statement.
Ive's comments highlight the importance of designing interfaces that are tailored to specific environments, such as the interior of a car. Ferrari's latest project, the Luce, aims to address this issue by incorporating multiple small screens rather than a single massive screen. This approach allows for a more intuitive and user-friendly experience.
With Ive's expertise in design, it will be interesting to see how Ferrari executes its vision for the Luce's cabin design. The use of smaller screens could potentially revolutionize the way we interact with cars in the future. ' This statement emphasizes the need for a more thoughtful approach to interface design in cars.
By incorporating multiple small screens, Ferrari may be able to create a more engaging and immersive experience for drivers and passengers alike. The Luce's cabin design is expected to be unveiled in May, and with Ive at the helm, it will be exciting to see how this project turns out.
Ferrari's decision to use multiple small screens instead of a single massive screen is a response to the criticism from Jony Ive. This approach aligns with Ive's philosophy of designing interfaces that are tailored to specific environments, such as the interior of a car. By incorporating smaller screens, Ferrari may be able to create a more intuitive and user-friendly experience for drivers and passengers.
