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Toyota's Electric Evolution: The 2027 Highlander Teaser Reveals a Shift in Strategy

Toyota's Electric Evolution: The 2027 Highlander Teaser Reveals a Shift in Strategy

Feb 9, 20261 min readCar and Driver (All)

In a move that signals a significant shift in its strategy, Toyota has released a teaser video confirming the upcoming 2027 Highlander will be an electric vehicle. The new SUV is not being replaced by an EV, but rather represents an evolution of the existing model.

The familiar Highlander nameplate will remain, with Toyota opting to stick to this title instead of introducing a new 'EV' label. This decision reflects the automaker's cautious approach to fully electric models, instead focusing on hybrid powertrains.

While details about the combustion and hybrid variants are still unclear, the launch of the 2027 Highlander marks an important milestone in Toyota's transition towards electrification. The teaser video showcases the new SUV's sleek design, featuring a more squared-off look reminiscent of the Land Cruiser and 4Runner.

Toyota's Electric Evolution: The 2027 Highlander Teaser Reveals a Shift in Strategy - image 2

With its full reveal scheduled for February 10, fans are eagerly awaiting further information about this significant update to the Highlander lineup. Toyota has released three teasers in as many weeks, each providing a glimpse into the new SUV's features and design.

The first teaser showed a blocky silhouette and wrap-around taillights, while the second confirmed the vehicle's three-row configuration and gave us our first look at the interior. As we prepare for the full reveal, it remains to be seen how Toyota will balance its commitment to electrification with its existing hybrid offerings.

EazyInWay Expert Take

This teaser is a clear indication that Toyota is taking a thoughtful approach to electrification, prioritizing hybrid powertrains over fully electric models. It's likely that we'll see a mix of both in the Highlander lineup going forward.

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