Best-selling author Curt Steinhorst will deliver the keynote address during the Tuesday general session of the 2026 RV Dealers Convention/Expo on Nov. 10 at Paris Las Vegas. Attendees will gain insight into how shifting customer expectations and behaviors are redefining engagement, along with practical, counterintuitive communication techniques designed to surprise and resonate with modern consumers.
Steinhorst is a leading expert on attention, communication and leadership in the modern workplace. He advises organizations on how to adapt to the realities of constant distraction and helps leaders and teams communicate more effectively in a rapidly changing environment.
The annual convention, set for Nov. 9-13, is sponsored by RVDA of the U.S., RVDA of Canada, and the Mike Molino RV Learning Center. Visit www.rvdaexpo.com for updates and more information.
During his keynote presentation, “Can I Have Your Attention? Reach the Distracted Customer,” Steinhorst will explore how today’s increasingly distracted buyers are reshaping the way dealerships must approach sales, marketing, and messaging.
As attention becomes the driving force behind customer decision-making, businesses must adapt their communication strategies to break through the noise and connect more effectively.
Steinhorst's expertise in adapting to shifting customer behaviors will be invaluable for RV dealers looking to stay ahead of the curve.
The 2026 RVDA Convention/Expo promises to be an exciting event, with Steinhorst's keynote presentation sure to spark important discussions about the future of the industry.
By attending the convention, RV dealers can gain valuable insights into the latest trends and strategies for engaging modern consumers.
Steinhorst's message will undoubtedly resonate with RV dealers who are looking for ways to stay competitive in a rapidly changing market.
As attention becomes a driving force behind customer decision-making, businesses must adapt their communication strategies.
