Motul, a leading oil lubricant company, has taken a significant step into the world of endurance racing by acquiring 10% of EMP (Endurance Moto Promoter), the organiser and promoter of the FIM EWC Endurance World Championship. This acquisition marks a new partnership between Motul and the FIM EWC, with the goal of supporting teams in both the Superstock and Production categories through financial rewards and product allocations. By doing so, Motul aims to make motorcycle endurance racing more accessible to a broader audience.
The new partnership has also led to the creation of the Challenge Motul, which will debut at the Spa Motos 8 Hours race on June 6. This initiative is designed to provide young apprentices from automotive schools with career guidance and unique opportunities within the FIM EWC Championship. The programme includes the chance to work in a garage within a team, creating a link between learning and professional opportunities.
As part of its investment, Motul is committed to providing teams with product allocations and financial rewards for leading the Challenge standings at each event. This move reflects Motul's determination to provide sustained support to endurance racing while leveraging technological innovation to enhance performance and reliability.
Motul's investment into the FIM EWC World Endurance Championship highlights the growing importance of endurance racing in motorcycle culture. The partnership demonstrates Motul's commitment to supporting the discipline, which requires significant investment in equipment beyond passion and hard work.
The acquisition also underscores the significance of the FIM EWC in promoting motorcycle endurance racing globally. By supporting teams and providing career opportunities for young apprentices, Motul is contributing to the growth and development of this exciting sport.
Motul's involvement in the FIM EWC World Endurance Championship is a natural extension of its long-standing commitment to endurance racing. The company has been involved in various endurance events over the years, and this partnership marks an important milestone in its journey.
The Challenge Motul initiative offers students from garage schools a unique experience within the FIM EWC Championship, providing them with hands-on experience and exposure to professional opportunities. This programme is a testament to Motul's dedication to supporting the next generation of motorcycle enthusiasts.
Motul's investment into the FIM EWC World Endurance Championship is expected to have a positive impact on the sport, making it more accessible to a broader audience and strengthening its connection with fans worldwide.
The partnership between Motul and the FIM EWC World Endurance Championship marks an exciting new chapter in motorcycle endurance racing. With Motul's support, teams can focus on what matters most – competing at the highest level and pushing the boundaries of performance and reliability.
Motul's investment highlights the growing importance of endurance racing in motorcycle culture.
