A Victory for Families: Hyundai's PALISADE Wins 2026 North American Utility Vehicle of the Year

The Hyundai PALISADE has won the 2026 North American Utility Vehicle of the Year award, marking a defining moment for the vehicle. This recognition validates the team's focus on real-world usability and family-friendly design. The PALISADE's win is a testament to its ability to make daily life smoother for families.

["The NACTOY jurors emphasized the importance of real-world usability, which is reflected in the PALISADE's comfort, safety, and ease of use features. The vehicle's focus on building an usable package has paid off, with innovation and technology working together seamlessly to support the driver. This win validates Hyundai's advantage in the SUV market.", ["Since its launch, families have responded positively to the PALISADE, praising its premium looks, spacious interior, and intuitive safety features. Parents and multi-generational households appreciate the vehicle's ability to accommodate their needs without compromising on comfort or style.", ['The integrated dash cam, Relaxation seats, and 100-watt USB-C charging in all rows are just a few features that resonate with families. These amenities make everyday life feel easier and more confident for drivers and passengers alike. The curved, driver-oriented display continues to be a winner, providing a beautiful and intuitive driving experience.', ["Safety is a top priority for family buyers, and Hyundai's focus on integrating safety systems and driver-assist technologies has paid off with the PALISADE's win. The vehicle's clear visual cues, intelligent camera views, and gentle steering and braking interventions provide reassurance without overwhelming the driver.", ["The PALISADE sits at the top of Hyundai's family SUV portfolio as its flagship three-row model, offering a complete package for households that want space, comfort, and confidence. It pairs perfectly with other models across the lineup, providing customers with a clear next step whenever they are ready.", ["Hyundai's commitment to quality, dependability, and reliability is reflected in the PALISADE's win. The vehicle's refined materials, quiet ride, and integrated safety technologies demonstrate Hyundai's focus on building products that work seamlessly and consistently.", ["The PALISADE's 2026 NACTOY win contributes to Hyundai's broader momentum in the U.S. market, reinforcing the brand's product excellence and closing the gap between what customers already experience and what the broader market may still be discovering.", ['As SUV buyers in the U.S. look ahead to the next five years, they will demand more than just affordability and powertrain choice. They will seek technology that earns trust rather than adds stress, capability, and style. Hyundai is preparing for this shift by building a portfolio that meets people where they are with ICE, hybrid, and full EV options.', ["The PALISADE's success signals Hyundai's long-term commitment to the North American market, demonstrating a deep local commitment and disciplined product development. The win is evidence of a market-by-market promise to customers that Hyundai intends to keep year after year and generation after generation.", ["Hyundai's NACTOY recognition affirms what many American households already value in the vehicle: comfort, safety, and usability. It also reflects Hyundai's deeper investment in the North American market and its belief that products should be designed to integrate with how people actually live."]]]]]]]]]]