Blu Technology, a veteran-owned mobile water filtration company headquartered in Kalamazoo, Michigan, has announced a partnership with The Derema Group to drive national sales expansion. Blu Technology's product lineup includes NSF/ANSI 61-certified multi-stage filtration systems and UVC LED purification technology.
The engagement positions Derema’s network of sales specialists and dealer specialists to drive Blu Technology’s channel growth across the RV, marine, and OEM market verticals. This partnership is a significant step in Blu Technology's national expansion strategy.
Founded in 2000, The Derema Group is a nationally recognized manufacturers’ representative agency with regional offices spanning the Northeast, Southeast, Midwest, and West. They serve the marine and RV industries across the U.S. and Canada.
Derema was recognized as RVIA Rep Group of the Year in both 2024 and 2025, making it one of the most credentialed sales agencies in the outdoor recreation industry. This recognition highlights Derema's expertise in driving sales growth for their clients.
The partnership marks a significant step in Blu Technology’s national expansion strategy. It will enable the company to expand its reach across the full geographic footprint of the RV and marine aftermarket.
Blu Technology’s product lineup includes NSF/ANSI 61-certified multi-stage filtration systems, UVC LED purification technology, water softeners, and a full filter line. The company holds numerous U.S. patents across the automotive and water sectors.
As Blu Technology scales distribution across the RV and marine markets, Derema's established dealer and distributor relationships provide a direct path to broader shelf presence and sales velocity at the channel level.
The partnership is expected to drive growth for Blu Technology as it expands its national reach. With Derema's expertise in sales enablement and store placement support, Blu Technology can focus on product development and innovation.
This strategic partnership demonstrates the importance of collaboration between companies in driving business growth and expansion.
The partnership highlights the importance of strategic partnerships in driving business growth.
