Founded in the heart of Bristol in 1926, Fowlers Motorcycles is marking a remarkable milestone - its 100th anniversary. The company's humble beginnings as a small cycle shop by Alice and Frank Fowler have evolved into one of the UK's biggest motorcycle dealerships and parts suppliers. Over the years, Fowlers has grown into a major name in British motorcycling, with the same family still at the helm.
The company's growth can be attributed to its ability to adapt to changing times. Harry Fowler, who joined the business in the 1940s, introduced motorcycles to the shop and expanded the dealership with brands like Norton, Triumph, and BSA. By the end of the 1960s, Fowlers had secured franchises for Japanese manufacturers like Honda, Yamaha, and Suzuki.
Today, the company operates from its purpose-built site near Bristol Temple Meads, representing more than a dozen manufacturers alongside large clothing, accessories, and servicing departments. The dealership has undergone significant changes over the years, but its commitment to customer service remains unchanged.
Fowlers is also a major force in motorcycle parts distribution, with a vast range of genuine parts and aftermarket accessories available. Its in-house clothing brands, such as Weise and Duchinni Youth, are popular among motorcyclists. The company's expansion into the parts business has enabled it to cater to a wider audience.
Despite its growth, Fowlers remains committed to family values. Daughter Stephanie Fowler serves as Managing Director alongside several grandchildren involved in the business. This family approach has helped the company maintain its reputation for integrity and customer service.
The centenary celebration is a testament to the company's enduring legacy. As Stephanie Fowler noted, 'When your name is over the door, reputation really matters!' Fowlers' commitment to staying ahead of the curve and embracing new technologies will be crucial in maintaining its position as a leading motorcycle dealership.
Fowlers Motorcycles has come a long way since its humble beginnings. From small cycle shop to major motorcycle dealer and parts supplier, the company's story is one of adaptation, innovation, and family values.
The company's 100th anniversary serves as a reminder of the importance of tradition and heritage in the motorcycling industry. Fowlers' dedication to customer service and its commitment to staying relevant will be key factors in its continued success.
As the motorcycle industry continues to evolve, companies like Fowlers Motorcycles are crucial in shaping its future. With its rich history and family-led approach, Fowlers is well-positioned to remain a major player in the UK's motorcycling scene for years to come.
