Volkswagen has launched the new ID. UNYX 07 sedan and the updated ID. UNYX 06 SUV in China, as the German automaker strives to claw back market share in the fiercely competitive Chinese market. Both new models are produced by Volkswagen Anhui and officially went on sale in Chinese on Saturday.
The ID. UNYX 07 sedan starts at 109,900 yuan ($16,170) after limited-time benefits, a discounted price available to consumers who place an order before June 1. Its starting suggested retail price is 129,900 yuan.
The updated ID. UNYX 06 SUV, launched simultaneously, has a starting suggested retail price of 149,900 yuan. It also offers limited-time purchase benefits, bringing the starting price down to 134,900 yuan.
Volkswagen's first pure EV product equipped with the CEA (China Electronic Architecture), an electrical and electronic architecture developed specifically for the Chinese market by Volkswagen and Xpeng.
The new sedan is slightly larger in size than Tesla's Model 3 and is equipped with a 60-kilowatt-hour lithium iron phosphate battery supplied by Gotion High-tech.
Driven by a single motor, the model has a maximum power output of 170 kilowatts (228 hp) and can achieve a top range of 558 kilometers under CLTC conditions.
Smart features are the core selling point for these two new Volkswagen electric models to attract Chinese consumers, with both coming standard with the MediaTek 8676 cockpit chip.
Volkswagen plans to launch a higher-end version equipped with LiDAR in the second half of this year to support urban NOA for complex road conditions.
The updated ID. UNYX 06 SUV has received upgrades in interior design, smart features, and power range to enhance its market competitiveness.
