The automotive world has witnessed a significant change in Stellantis's approach towards electrification and V-8 powertrains over the past year. The company has largely abandoned its efforts towards pure electrification under former CEO Carlos Tavares, instead focusing on combustion engines. This shift could have far-reaching implications for the industry as a whole.
This newfound emphasis on internal combustion engines is particularly notable at Ram and Jeep, where recent marketing campaigns have highlighted the Hemi lineup of V-8 engines. The company's message has been clear: the Hemi powertrain is here to stay. But what does this mean for the future of the Grand Cherokee?
The Jeep Grand Cherokee has been without its iconic 5.7-liter Hemi V-8 engine since 2023 and the Grand Cherokee L in 2024, a significant departure from its previous lineup. While Stellantis hasn't made an official announcement regarding the return of this powertrain, there are indications that it may be back on the table.
Jeep CEO Bob Broderdorf has been vocal about his commitment to keeping the Wrangler Rubicon 392 in production, while also emphasizing the importance of offering customers options. When asked about the possibility of the 5.7- or 6.4-liter Hemi returning to the Grand Cherokee, Broderdorf stated that 'people want options.' This sentiment has been echoed by Joe Aljajawi, a vehicle integration manager for the current Grand Cherokee.
While neither comment from Broderdorf nor Aljajawi can be taken as confirmation of the Grand Cherokee's return of the Hemi V-8, their statements should not be dismissed either. Given Stellantis's recent messaging, it seems increasingly likely that the company is open to revisiting this powertrain option.
A Jeep spokesperson has told Car and Driver that the company does not comment on 'potential future product' as a matter of policy. However, by leaving the door open for the Hemi V-8 in their marketing campaigns, Jeep is effectively keeping the possibility alive. This approach suggests that the company is willing to consider its customers' desires when making future decisions.
The return of the Hemi V-8 powertrain would be a significant development in the automotive world. It would not only provide a unique selling point for the Grand Cherokee but also signal a shift towards a more balanced approach to electrification and combustion engines. As the industry continues to evolve, it will be interesting to see how Stellantis navigates this complex landscape.
If the Hemi V-8 does return to the Grand Cherokee lineup, it would likely have a significant impact on the model's performance and appeal. The powertrain has long been associated with the brand's rugged and adventurous image, and its return could help to reinvigorate the model's sales.
The recent shift in Stellantis's strategy towards combustion engines could lead to a resurgence of V-8 powertrains in their models, including the Jeep Grand Cherokee.
