ShowHauler Trucks may not be the biggest builder of toy haulers, but it might be the most distinctive. The company builds about four per year. This is about 10% of the total number of coaches the company manufactures. With this level of customization, ShowHauler has carved out a niche for itself in the industry.
The company takes six to seven months to build a one-of-a-kind toy hauler, depending on whether the customer elects to stay with the base white color or selects a different color for painting. Lead time is about a year from the order date to completion, which highlights the level of detail and craftsmanship that goes into each coach.
Custom coaches start at around $550,000 and can reach $700,000, based on the chassis and other options. This level of pricing reflects the high-end quality and customization options available to customers. The emphasis on customization in the toy hauler market highlights the importance of unique features and personalization in recreational vehicles.
Bob Morgan, ShowHauler's director of sales, says customers are attracted by the ability to customize the coach, as well as having towing capacity. The most popular toys put in garages are motorcycles. With a 12-speed automatic transmission and up to 30,000 pounds of towing capacity, these coaches are designed for serious enthusiasts.
Customers will often visit the ShowHauler factory in Middlebury, Indiana, for a plant tour. They can select from a wide variety of available options for their custom coach. For most, it's an eye-opening experience that showcases the company's commitment to customization and quality.
They see how they're built, what the structure is and how it's different from most of the other manufacturers in the industry,
The emphasis on customization in the toy hauler market highlights the importance of unique features and personalization in recreational vehicles.
