The outdoor industry is taking a step towards giving back to those who put their lives on the line to protect adventurers. The Dyrt and Ford Bronco have joined forces to support volunteer search and rescue teams nationwide through the Bronco Search and Rescue campaign at thedyrt.com/bronco-search-and-rescue. This partnership aims to amplify every contribution, providing essential equipment, training, and operational support to these dedicated volunteers.
The United States sees approximately 50,000 wilderness emergencies each year, with volunteer search and rescue teams responding to these calls. Despite receiving no federal funding, these teams operate with outdated equipment and limited resources, often putting their own lives at risk to save others in distress. The dedication of these volunteers is truly admirable, as they drop everything – jobs, families, their lives – to respond to emergencies.
Deputy Todd Rector, a SAR specialist overseeing 80 volunteers in Colorado, emphasizes the importance of these teams: 'Those guys are why we have a successful search and rescue program.' His team responds to around 60-80 callouts annually, from helicopter rescues to more complex scenarios involving pets getting lost in the wilderness.
The work of search and rescue teams is often underappreciated, but it comes with significant costs that don't appear in mission reports. Rector notes that these costs can have a real impact on volunteers' mental health over time, particularly in small mountain communities where they may be friends, neighbors, or loved ones.
Despite the challenges, volunteer search and rescue teams remain committed to their work because someone has to fill the gap. The Dyrt's partnership with Ford Bronco amplifies every contribution, providing a dollar-for-dollar match on all donations made through the campaign. This means that a $50 donation becomes $100, and a $100 donation becomes $200.
The Bronco Search and Rescue campaign not only provides financial support but also raises awareness about the realities of search and rescue work. An in-depth editorial series will explore the challenges, triumphs, and critical role volunteers play in keeping America's wild spaces accessible and safe.
Rector stresses that success in the backcountry comes down to education, experience, and preparation. The campaign emphasizes that outdoor adventurers have a responsibility to prepare properly and understand the human cost behind every emergency activation.
The partnership between The Dyrt and Ford Bronco is more than just a donation – it's a commitment to supporting those who put their lives on the line to protect others. By providing essential equipment, training, and operational support, this partnership ensures that search and rescue volunteers have what they need when seconds count.
Visitors can learn more about the Bronco Search and Rescue campaign and how to get involved at thedyrt.com/bronco-search-and-rescue. The Dyrt's efforts highlight the critical role search and rescue teams play in keeping America's wild spaces accessible and safe, and we encourage everyone to support this important initiative.
Ultimately, the partnership between The Dyrt and Ford Bronco serves as a reminder that our outdoor adventures come with risks, but they also come with a responsibility to prepare properly and respect the work of those who put their lives on the line to protect us. By supporting search and rescue teams nationwide, we can ensure that these dedicated volunteers have the resources they need to keep America's wild spaces safe.
By supporting this initiative, we can help create a safer and more accessible wilderness for everyone. The Dyrt and Ford Bronco's partnership is a shining example of how the outdoor industry can come together to make a positive impact on those who protect our natural world.
The Bronco Search and Rescue campaign is an inspiring example of how corporate social responsibility can be put into action. By providing financial support and raising awareness about search and rescue work, The Dyrt and Ford Bronco are helping to create a safer and more accessible wilderness for everyone.
Through the Bronco Search and Rescue campaign, we can help ensure that volunteer search and rescue teams have the resources they need to keep America's wild spaces safe. By supporting this initiative, we can make a tangible difference in the lives of these dedicated volunteers and the communities they serve.
The partnership between The Dyrt and Ford Bronco is a testament to the power of collaboration in the outdoor industry. By working together, we can create positive change and support those who put their lives on the line to protect our natural world.
The partnership highlights the critical role search and rescue teams play in keeping America's wild spaces accessible and safe.
