The national RV market has seen a modest 2% growth, but Gulf Stream Coach's Vintage Cruiser line has bucked the trend with a massive breakout. The retro-inspired travel trailer has posted a 36% year-over-year increase following a string of successful dealer and consumer shows.
Gulf Stream Coach's Vintage Cruiser is known for its signature 1950s aesthetic, which has become a showstopper on the circuit. The company attributes this to its unique blend of style and modern features. With its sleek design and vibrant colors, it's no wonder the Vintage Cruiser has captured the hearts of many RV enthusiasts.
According to Tim Dennig, General Manager of Gulf Stream's laminate division, people are initially drawn in by the fun colors and vibe of the Vintage Cruiser. However, once they see how well-built it is, they realize it's a modern powerhouse with top-quality features.
The company has made significant improvements to the product for its 10th anniversary, including an interior and exterior facelift while maintaining the roots and heritage of the Vintage Cruiser. This fresh new look has been particularly appealing to repeat customers who are buying their second or third unit.
Gulf Stream Coach attributes the Vintage Cruiser's remarkable surge during its 10th anniversary year to its enduring popularity and high-value features that modern travelers prioritize. These features include a seamless protection system, moon rims with Goodyear radial tires, and an enhanced safety step system for peak stability.
The Vintage Cruiser's design balances compact towing with interior sophistication, offering a spacious layout with a full bath, fixed beds, and a comprehensive galley equipped with a 100-watt solar panel system. This setup supports off-grid, dry camping adventures and provides a comfortable living space for travelers.
As one of the nation's largest family-owned RV manufacturers, Gulf Stream Coach remains nimble by responding to customers rather than stockholders. This approach allows the company to be responsive to customer needs and build products that meet their expectations.
The company's responsiveness is exactly why it outperforms the market by such a wide margin. By putting customers first, Gulf Stream Coach has created a loyal following among RV enthusiasts who appreciate its commitment to quality and innovation.
Gulf Stream Coach's success with the Vintage Cruiser is a testament to the enduring appeal of retro-inspired designs in the RV industry. As consumers increasingly prioritize high-value features and modern amenities, companies like Gulf Stream Coach are well-positioned to capitalize on this trend.
