It's been over 16 years since Sergio Marchionne split Dodge and Ram into two separate brands. Despite the corporate divide, the 'Dodge Ram' name has stuck in the public vocabulary, leaving many to wonder if the two names should ever have parted ways at all.
In a recent conversation with Tim Kuniskis, current CEO of Ram and former head of Dodge, it came up that Kuniskis still says 'Dodge Ram' and doesn't mind one bit. He attributes this to how deeply rooted the brand identity is with customers.
The Ram CEO describes brand confusion as a reflection of how strongly people associate the two names, rather than a problem. When asked if Dodge and Ram should be reunited under the Stellantis umbrella, Kuniskis says they're already in the same company, but it would make little difference to most buyers.
He suspects most customers would greet such a move with a shrug. S.
sales figures show just how different their trajectories have become, with Ram moving 431,670 units and Dodge logging just 101,927 in 2025. This gap says as much about Ram's sustained strength as it does about Dodge's continued challenges and thin product lineup.
Kuniskis seems open to listening if the public really pushes for a reunion, but for now, they'll stick with their 'separated but living together' setup.
It's interesting to see how brand identity can be so deeply ingrained in customers' minds. The fact that Kuniskis still says 'Dodge Ram' without issue suggests that the two brands have become intertwined in people's perceptions, which could make a reunion difficult to achieve.
