Toyota has announced pricing for the 2026 bZ Woodland, starting at $45,300 before a $1,450 destination fee. This makes the model $10,400 more expensive than the smaller bZ and a whopping $5,305 pricier than the similar Subaru Trailseeker.
Despite badge engineering, Toyota's pricing strategy has left many wondering why. The company is only offering the crossover-ified wagon in one well-equipped trim, but customers can order an optional Premium Package to enhance their experience.
In contrast, Subaru will offer the Trailseeker in three separate trims named Premium, Limited, and Touring. 7 kWh battery pack, with the latter feeding a dual-motor all-wheel drive system developing a combined output of 375 hp (280 kW / 380 PS).
The bZ Woodland will come equipped with LED lighting units, 18-inch alloy wheels, and a six-speaker audio system, among other features. However, it's worth noting that the Trailseeker looks like a far better deal, especially when considering its base model has much of the same equipment as the bZ Woodland.
The Subaru Trailseeker Limited seems to be better equipped with a hands-free power liftgate and larger 20-inch wheels, making it a more attractive option for some buyers. As we wait for Toyota to share more details, it's clear that the pricing strategy may not be entirely justified by the features offered in each model.
It appears that Toyota's pricing strategy for the bZ Woodland is not aligned with its competitors, particularly Subaru. The significant price difference between the two models raises questions about the value proposition of the bZ Woodland and whether it offers enough unique features to justify the higher cost.
