Kia is gearing up to launch a slew of new electric and hybrid vehicles in 2026, aiming to drive growth and solidify its position in the market. 13 million vehicles last year, setting a record-breaking pace that it hopes to surpass this year.
35 million, Kia is doubling down on hybrid and electric vehicles despite other OEMs scaling back their plans. In the US, Kia will focus on new hybrid SUVs, including the Seltos and Telluride, both of which will be available with a hybrid powertrain for the first time.
The company expects these new models to help drive growth in the market, despite uncertainties in the US following the cancellation of the federal EV tax credit. Meanwhile, Kia is planning to launch the smaller EV3 in the US at some point in 2026, joining an already impressive lineup of electric vehicles that includes the three-row EV9, Niro EV, and EV6 crossover SUV.
In Europe, Kia will go all-in on EVs with a full lineup that covers nearly every segment, including the new entry-level electric car, the EV2. With increased costs from US tariffs and intensifying competition, Kia aims to restore profitability and boost growth by increasing eco-friendly vehicle sales.
The company will provide more details on its growth plans during its CEO Investor Day in April.
Kia's aggressive expansion into electric and hybrid vehicles is a strategic move to stay competitive in the market, but it remains to be seen how well the company can execute on its plans and maintain profitability in the face of increasing costs and competition. With a strong lineup of new models, Kia is poised for growth, but the road ahead will be challenging.
