Gorden Wagener, the chief designer at Mercedes-Benz, has shared his thoughts on some of the company's most notable designs, including its electric vehicle (EV) lineup. When asked about his greatest hits, Wagener defended several models, but also conceded that one particular model didn't make the cut. He explained that when designing electric vehicles, he and his team aimed to create a futuristic look with a focus on aerodynamics.
This approach was evident in the EQ series, which debuted in 2015. The EQ cars were designed to be purpose-built EVs, distinct from combustion-engine cars. Wagener believes they were progressive and paved the way for future designs.
However, he acknowledges that the segment is challenging, particularly when it comes to selling high-end EVs. Despite this, Wagener remains confident in his approach, stating that the brand will continue to evolve and prioritize its identity. He also notes that the powertrain no longer matters as much as the brand itself.
In the future, Wagener envisions a Mercedes-Benz with a distinct status proportion, which he believes will be right for the market. The EQ series, while not among his greatest hits, played an important role in shaping the company's design direction. By opening up new possibilities for EV design, Wagener and his team have set the stage for future innovations.
As the automotive industry continues to evolve, it will be interesting to see how Mercedes-Benz adapts and responds to changing consumer demands. The company's commitment to its brand identity and design philosophy is likely to remain a key factor in its success. With Wagener at the helm, Mercedes-Benz is poised to continue pushing the boundaries of innovation and style.
As an expert in the automotive industry, it's clear that Gorden Wagener's approach to designing electric vehicles was ahead of its time. By prioritizing aerodynamics and a futuristic look, he helped shape the direction of the EQ series and paved the way for future innovations.
