Zegin Braun has been promoted to vice president of sales at HISUN Motors USA, a move that aims to further streamline the company's go-to-market strategy. As part of this shift, Braun will oversee both dealer and retail sales channels across North America, with the goal of improving execution, strengthening partner relationships, and supporting continued growth across the business. By bringing these two channels under one umbrella, HISUN Motors USA hopes to create better coordination across its sales structure, ultimately leading to more effective product placement in the market.
Braun's promotion follows the planned retirement of Ryan Daugherty, vice president of retail sales, who has been instrumental in building and expanding HISUN Motors USA's retail presence. As Braun takes on his new role, he will be responsible for aligning sales strategy across HISUN's independent dealer network and national retail partners, while also supporting the continued expansion of the brand's side-by-side and ATV lineup.
With over 25 years of experience in the powersports and motorsports industry, Braun brings a wealth of knowledge to his new position. He has previously held leadership roles with Parts Unlimited and Tucker Powersports, and has also had a background in professional motocross, supercross, and motorsports broadcasting. This diverse experience will undoubtedly be beneficial as Braun works to strengthen HISUN Motors USA's sales organization.
Braun's promotion is seen as a key move by the company to improve its coordination between retail and dealer channels, an area that has become increasingly important in recent years. As OEMs balance multiple paths to market, it is essential that dealerships and retailers work together seamlessly to provide customers with the best possible experience.
The leadership change also signals a continued emphasis on improving communication and collaboration between HISUN Motors USA's sales teams, dealer networks, and retail partners. By bringing Braun's expertise in sales strategy and partner relationships under one roof, the company is well-positioned to drive growth and expansion across its business.
Braun's commitment to building strong relationships with dealers and retailers will be crucial as HISUN Motors USA continues to expand its product platforms and strengthen alignment across product, sales, and marketing. His leadership will be critical in driving this growth and ensuring that the company remains competitive in the market.
As Braun takes on his new role, he is expected to focus on supporting continued expansion of the brand's side-by-side and ATV lineup, while also aligning sales strategy across HISUN Motors USA's independent dealer network and national retail partners. This will require a deep understanding of both dealer and retail channels, as well as the ability to build and scale high-performing sales organizations.
The promotion of Zegin Braun to vice president of sales is a testament to his hard work and dedication to the company. His leadership will be important in helping HISUN Motors USA build a more aligned and effective sales organization, one that is better equipped to drive growth and expansion across its business.
With Braun at the helm, HISUN Motors USA is poised to continue its momentum in the powersports industry. As the company looks to further align its go-to-market strategy, Braun's leadership will be critical in driving this growth and ensuring that the company remains competitive in the market.
The promotion of Zegin Braun to vice president of sales highlights the importance of aligning sales strategy across dealer and retail channels in the powersports industry.
