The Ford Expedition is set to celebrate its 30th anniversary, and while the big SUV won't throw a party until October, it's already getting some new clothes. The company has introduced the 30th Anniversary Appearance Package, which comes with an exclusive paint job courtesy of the Mustang Dark Horse. This special edition package is available on the $3,575 Stealth Appearance Package trim.
The Blue Ember metallic tri-coat paint is a color that looks fabulous on the Dark Horse and translates well to a much bigger vehicle. It's a color that changes shades depending on the lighting, which elevates its visual appeal. The exclusive paint job is sure to make the Expedition stand out from other vehicles on the road.
Ford emphasizes that the Blue Ember metallic 'makes a statement' and highlights the SUV's 'power, refinement and distinctly premium identity.' This sentiment rings true, as the special edition package does indeed embody these qualities. However, one cannot help but wonder if this is just an elaborate marketing ploy to celebrate 30 years of sales.
The Expedition's 30th Anniversary Appearance Package also includes a lighter Salt Crystal Gray interior instead of Black Onyx, which adds a touch of elegance to the vehicle. Buyers will also get 22-inch high-gloss ebony wheels, which look similar to those found on the Expedition King Ranch but with a black finish rather than bronze.
While some might view this special edition as nothing more than an added expense for loyal customers, it's clear that Ford has put thought into creating a unique experience. The addition of badges that read '30 YEARS' both inside and out adds to the overall sense of celebration.
The exterior features 30th anniversary badging on the center caps of the wheels, as well as the rear liftgate. Inside, the door sills receive anniversary badging, and there's even an embossed leather emblem on the center console.
It's worth noting that this special edition package is not just about aesthetics; it also represents a milestone in Ford's history. The Expedition has been a consistent best-seller for the company, with over 3 million units sold to date.
The decision to offer this exclusive package highlights Ford's focus on premium identity and power. It's clear that the company values its loyal customers and is willing to go the extra mile to celebrate their loyalty.
Ultimately, the 30th Anniversary Appearance Package is a testament to the enduring popularity of the Expedition. As Ford looks to the future, it will be interesting to see how this special edition influences consumer behavior and sales figures.
The special edition package highlights Ford's focus on premium identity and power.
