We're in the third inning of a nine-inning game,
Electric vehicle adoption
Chief among those products is an affordable EV built to directly take on the Tesla Model 3 and Model Y.
The Blue Oval brand's shift towards electric vehicles has been ongoing for several years, with Ford announcing plans to slash programs and pivot hard toward hybrids.
That shift is one that plenty of other automakers are also going through, but none seem to have the exact same game plan as the Blue Oval brand.
Ford already sells the Mustang Mach-E, a relatively affordable EV that offers similar benefits to the Model Y.
The Ford lags behind in several key metrics, including range, performance, charging speed, and more.
Farley wants to change that by working on something new and unique.
The brand is working on a future Model Y/Model 3 fighter that will almost certainly ride on the company's Universal EV Platform, or UEV.
Ford's decision to pivot towards affordable electric vehicles marks a significant shift in the industry, as other manufacturers also explore similar strategies.
