The 2027 Tukan pickup, Volkswagen's latest addition to its truck lineup, has finally taken flight with the release of its first teaser image. Designed and developed in Brazil, this pickup will be built at the company's São José dos Pinhais plant starting in 2027. The name 'Tukan' is inspired by the toucan bird, known for its striking presence and vibrant colors.
This unique name reflects Volkswagen's commitment to creating products with regional relevance and global appeal. With a relatively short bed and plastic bars that flow into a roof rack, the Tukan has already piqued the interest of enthusiasts. The company has also announced one of the launch colors will be Canary Yellow, which is being touted as a special highlight.
But how did Volkswagen come up with this name? According to the automaker's Vice President of Sales and Marketing, the goal was to find a unique, short, and strong name that could resonate with different cultures and sound good in various languages. After rounds of discussion, regional validations, and strategic analyses, the team finally settled on 'Tukan'.
This pickup is just one of 21 product launches scheduled for South America by 2028, showcasing Volkswagen's commitment to its Brazilian market. With its angular shoulder line, plastic fender flares, and black door handles, the Tukan has all the makings of a stylish and functional vehicle. As the company continues to expand its truck lineup, one thing is clear: the future of pickup trucks is looking bright with the arrival of the Tukan.
The naming convention of the Tukan pickup highlights Volkswagen's efforts to create products that are not only functional but also culturally relevant. By choosing a name inspired by the toucan bird, the company is demonstrating its commitment to understanding and embracing local cultures.
