With exposed fasteners, DIY repair options, and a low price tag, this EV from Slate is anything but typical in today’s crowded electric market. Amid all the noise and high-concept EV launches, one company is quietly betting that simple might be the next big idea. Slate Auto has its skeptics, including Ram boss Tim Kuniskis , but tens of thousands of people have placed reservations for its back-to-basics electric vehicle, suggesting a real appetite for something more grounded and affordable.
Production of the Slate is scheduled to start at a converted factory in Warsaw, Indiana, before the end of this year, but well before this happens, the carmaker has brought one example to Jay Leno’s Garage, eager to show what makes it special. Joining the bright red and white Slate with Leno was the head of design at Slate, Tisha Johnson, and the company’s chief commercial officer, Jeremy Snyder. According to Slate , its philosophy is to build an affordable vehicle, which is desperately needed now that the average new car in the US costs almost $50,000.
During the interview with Leno, Snyder says the Slate will start in the “mid-$20s,” although the firm still doesn’t appear to have nailed down a final price. When the EV was announced, it had a promised starting price of under $20,000, thanks largely to the $7,500 federal EV tax credit. Now that the tax credit has been axed, the price has increased.
Personalization is also a key part of what makes Slate interesting. Many exterior parts have exposed fasteners, making it easy to remove and customize panels. Buyers who prefer an SUV body style can purchase a conversion kit, either to install themselves or through a Slate service provider.
This places the owner at the center of the experience, and also helps cut costs. Slate is also placing right-to-repair at the forefront of the ownership experience. Owners won’t need to visit Slate service centers to have their vehicles repaired, whether under warranty or not, and can shop around and take them to their preferred mechanic.
If desired, owners can easily repair the Slate truck themselves . The company’s approach is a refreshing change from the typical EV launch strategy, which often focuses on high-tech features and luxury amenities. This focus on simplicity and affordability could be just what the market needs, especially for those who are looking for an eco-friendly option without breaking the bank.
With tens of thousands of reservations already in hand, it will be interesting to see how Slate executes on its vision and delivers a product that meets the expectations of its customers.
Slate's approach to building an affordable electric vehicle with DIY repair options is a bold move that could pay off in a crowded market. By focusing on simplicity and personalization, the company may be able to tap into a segment of buyers who are looking for a more accessible EV option.
