S. dealers from growing frustration with the brand and its new upstart player. According to Automotive News, things only grew more intense during a dealer meeting ahead of this year's NADA Show.
S. executives about upcoming VW Group products, including a redesigned Atlas SUV and a revised ad campaign program set to tie in with the 2026 Super Bowl. However, no leadership from Germany was present at the conference, which drew ire from the collective.
S. lineup. The dealer body also expressed frustration over Scout's plans to sell directly to consumers, viewing this decision as a lack of confidence in the dealer body itself or a legal issue involving franchise law.
Dealers have already sued to prevent the automaker from going through with those plans in California and Florida, but it doesn't appear to be slowing down national-level adoption. The meeting ran several hours past schedule, indicating that there was enough to be said on the floor. With more meetings planned for this week, it remains to be seen whether common ground can be found outside of a courtroom.
VW dealers have been demanding a boxy form factor for SUVs and pickups without success, which Scout seems to have addressed with its range-extended EVs and boxy design. S. buyers, but the sales plan and vehicle lineup continue to be a point of contention.
VW dealers' frustration stems from a perceived lack of transparency and communication from Scout Motors regarding its sales strategy and product offerings. As the automaker continues to expand its presence in the U.S. market, it's essential for Scout to engage with dealers and address their concerns to build trust and ensure a successful partnership.
