The life story of Ed 'Isky' Iskenderian, a legendary figure in the hot rod and racing world, is one of innovation, perseverance, and passion. Born before the Great Depression, Isky's journey began with his family's loss of their vineyard in California, which led them to move south to Los Angeles. This pivotal moment marked the beginning of a new chapter in Isky's life, as he discovered his true calling in hot rodding.
With his iconic black Model T Ford roadster, Isky became synonymous with the best of that era's art and engineering. After serving in the Army Air Corps during WWII, Isky returned home to find a shortage of performance camshafts for hot rods, prompting him to create his own camshaft grinding machine. This innovation revolutionized the performance car world.
Isky's cams were highly sought after for their ability to extract power from almost any engine without penalty. He also designed valve springs and lifters, further cementing his legacy in the industry. A pioneer in marketing, Isky started selling his products with a memorable slogan on white T-shirts.
His company sponsored top racing stars like Don Prudhomme, Don Garlits, and Mickey Thompson. Isky was a co-founder of SEMA and served as its first president. He remained sharp and fabulous until the end, crediting his longevity to his love for onions and hot chili peppers.
The company now runs under his sons' leadership, ensuring Isky's name and reputation continue to thrive in the industry.
Ed 'Isky' Iskenderian's impact on the hot rod and racing world cannot be overstated. His innovative spirit, passion for performance, and dedication to his craft have left an indelible mark on the industry. As a testament to his legacy, his company continues to produce high-quality products that cater to enthusiasts worldwide.
