Hyundai Motor Company has announced the appointment of Don Romano as President and Chief Executive Officer of its Asia Pacific Regional Headquarters. This new role will see Mr. Romano retain his position as CEO and President of Hyundai Australia, overseeing both the Hyundai and Genesis brands.
He will split his time between Sydney and Jakarta. A 40-year veteran of the automotive industry, Don joined Hyundai Motor Company in March 2025. Prior to this move, he was President and CEO of Hyundai Auto Canada for 10 years, where the brand achieved record sales and profit growth.
Mr. Romano has received several recognitions for his contributions to the industry, including being named an Automotive News All Star and receiving the Canadian Black Book’s Industry Icon Award. 4% (YoY).
Mr. Romano has championed Genesis’ retail transformation, opening two new Showcases in Sydney, including the brand’s first Agency partnership with CKD Automotive. Asia Pacific is a key region for Hyundai Motor, spanning 32 countries, including Malaysia, Australia, the Philippines and Thailand, with manufacturing plants in Indonesia, Vietnam and Singapore.
Mr. Romano expressed his purpose and optimism as he takes on this new responsibility, looking forward to leading Hyundai Motor Asia Pacific to a strong and sustainable future. He sees this region as dynamic, diverse and full of untapped potential, and is committed to fostering innovation, collaboration, people development and a global mindset.
With his extensive experience in the automotive industry and proven track record of success, Don Romano is well-positioned to lead Hyundai Motor Asia Pacific. His commitment to innovation and growth will be crucial in driving the region's continued success.
