The Australian pickup truck market has become increasingly competitive, with new players focusing on design, luxury, and technology to stand out in a segment traditionally defined by functionality over style. Chery, a Chinese automotive giant, is targeting this growing market with its upcoming KP31 pickup truck, which promises to shake up the mid-size truck segment with its plug-in hybrid diesel offering.
The KP31's interior has been unveiled, and it appears to be the most distinctive aspect of the vehicle's design. For a segment known for its hard plastics and low-effort layouts, this feels like a significant step away from the norm. The KP31 is pairing a more premium atmosphere with the toughness buyers still expect from a working truck.
The interior features a two-tone tan-and-black finish, a two-spoke steering wheel, and a large infotainment screen in the center of the dash. This design language is reminiscent of other models like the BYD Shark 6 and Kia Tasman, which have begun to raise expectations for mid-size pickup trucks.
The KP31's interior also boasts a digital instrument cluster and Alcantara trim on the upper part of the dashboard. The switchgear looks particularly robust, with large toggles for climate control and other vehicle functions, including rotary knobs for various settings. This attention to detail suggests that Chery is serious about creating a premium driving experience.
The truck's design also includes slim air vents and wireless charging pads, as well as a hefty gear selector and physical controls for the off-road modes, locking differentials, and heated and ventilated seats. These features indicate that the KP31 is designed to cater to both on-road and off-road enthusiasts.
Under the hood, the KP31 will debut with Chery's first plug-in hybrid diesel powertrain, built around a 2.5-liter turbocharged four-cylinder engine. While power figures have yet to be released, the company targets a payload of up to 1,000 kg and a towing capacity of 3,500 kg.
The KP31 is built on a ladder frame chassis, aimed squarely at traditional workhorse expectations. First customer deliveries are expected before the end of 2026, with pricing estimated to start around AU$60,000. This puts it directly in competition with rivals like the BYD Shark 6, Ford Ranger, and Toyota Hilux.
The KP31's plug-in hybrid diesel powertrain is a significant development for the mid-size pickup truck market. As consumers increasingly prioritize fuel efficiency and sustainability, this offering may help Chery gain traction in a crowded market.
As the Australian pickup truck market continues to evolve, it will be interesting to see how the KP31 performs against established rivals like Ford's Ranger. With its premium interior and innovative powertrain, Chery is certainly making a bold statement in this competitive segment.
