Ford is making a significant shift in its business strategy with the introduction of five new affordable vehicles priced under $40,000 over the next few years. As part of its updated Ford+ business plan, the American automaker aims to fill US plants with these new models.
The first of which will be a mid-size electric pickup set to arrive in 2027, along with a traditional 4-door car that has been missing from Ford's US lineup since it pulled the Fusion in 2020. Other details about the vehicles remain scarce, but they are expected to range from cars, trucks, SUVs, vans, and multi-energy models.
The new vehicles will be new additions to Ford's lineup and won't bear the same name as its current models. Ford has yet to reveal the type of powertrain for these new vehicles, but given the company's recent focus on electrification, it is likely that some of them will be 'electrified' in some way.
The introduction of these affordable vehicles marks a significant shift for Ford, which is moving away from its traditional truck and SUV-focused lineup. With the launch of a new mid-size electric pickup and other new models, Ford aims to compete with other automotive manufacturers and expand its global presence.
The company's CEO, Jim Farley, has emphasized the importance of American innovation in driving this shift. With five new affordable vehicles on the horizon, Ford is poised to make a significant impact in the US market.
Ford's decision to introduce more affordable vehicles under $40,000 reflects the company's growing focus on electrification and its efforts to compete with other automotive manufacturers. As the automotive industry continues to shift towards more sustainable and affordable options, Ford is well-positioned to capitalize on this trend.
