The 2026 NADA Show in Las Vegas has been a platform for Stellantis to unveil its upcoming midsize Ram Dakota pickup truck, generating excitement among dealers and enthusiasts alike. The Dakota nameplate was first introduced by Dodge in 1987 and was discontinued in 2011, leaving a void in the market that fans have been clamoring for.
Following confirmation from Stellantis CEO Antonio Filosa and Ram boss Tim Kuniskis, the production line has been earmarked at the Toledo Assembly Plant, with an estimated $400 million investment. The new Dakota is expected to arrive for the 2028 model year, with dealers praising its aggressive styling and potential to compete with the Toyota Tacoma in the mid-size truck segment.
Powertrain details remain under wraps, but Kuniskis emphasized the need for real towing and payload capabilities. With hybridization and a range of engine options on the table, the Ram Dakota is poised to make a significant impact in the market.
As the competition heats up, dealers are urging Toyota to take notice, with one dealer stating that the Dakota has the potential to be a 'fierce competitor'. The Ram Dakota's arrival will likely spark renewed interest in the mid-size truck segment, with enthusiasts eagerly awaiting its release and speculating about its features and capabilities.
The Ram Dakota's return is a significant development in the mid-size truck market, and Stellantis' investment in the Toledo Assembly Plant suggests a serious commitment to producing a high-quality vehicle. With its aggressive styling and emphasis on towing and payload capabilities, the Dakota has the potential to be a strong contender in the segment.
