MotoAmerica has secured a new broadcast partnership with VICE TV and V10 Entertainment to air its premier Superbike class live throughout the 2026 season. The agreement will bring nine Superbike rounds, totaling 20 races, to a national television audience. This marks a significant expansion of the championship's media presence, particularly for its 50th anniversary celebration.
The move is expected to introduce new fans to motorcycle racing and increase exposure for MotoAmerica's stakeholders, including OEMs, teams, and sponsors. The partnership will also bring more attention to the sport, potentially drawing in new fans and increasing visibility for sponsors.
Superbike represents the top tier of MotoAmerica competition, with production-based motorcycles capable of exceeding 200 mph and a field of elite domestic and international riders competing at tracks across the United States. The series has built a reputation for its high-speed racing and competitive atmosphere.
The deal will be available to more than 40 million U.S. households through VICE TV's cable and satellite distribution, providing widespread coverage of the championship. Coverage will kick off on April 18 and 19, with nine Superbike rounds scheduled throughout the season.
MotoAmerica is celebrating its 50th anniversary this year, positioning the series for broader exposure among a younger, culture-driven audience. The partnership with VICE TV reflects this shift in focus towards attracting a new generation of fans.
Defending champion Cameron Beaubier is expected to headline the 2026 season, adding to the championship's storylines as it reaches a broader television audience. This will likely draw more attention to the series and its competitors, increasing the stakes for riders and teams.
The partnership continues VICE TV's push into live sports programming, which has been gaining momentum in recent years. The network has been expanding its coverage of various sports, including football, basketball, and soccer.
For MotoAmerica, the deal represents a significant visibility boost, particularly as motorcycle racing seeks wider mainstream exposure. This increased visibility will likely benefit the series' stakeholders, including OEMs, teams, and sponsors.
The full season of live broadcasts planned for 2026 is expected to reinforce MotoAmerica's position as North America's premier motorcycle road racing championship. With a broader television audience, the series can now reach more fans and increase its overall visibility in the industry.
The partnership will bring more attention to the sport, potentially drawing in new fans and increasing visibility for sponsors.
