Drag Specialties, a leading provider of aftermarket parts and accessories for motorcycles, has announced the addition of Matthew Maldonado to its Southeast Region sales team. The new outside sales representative will be responsible for covering the company's North Carolina area, where he will focus on building relationships with customers and promoting Drag Specialties' products. With his extensive experience in the motorcycle industry, Maldonado is well-positioned to drive sales growth and expand the brand's presence in the region. The new hire marks an exciting development for Drag Specialties, which has established itself as a trusted name among motorcycle enthusiasts and dealerships nationwide.
Maldonado brings a wealth of experience to his new role, having worked with Harley-Davidson for several years. His most recent position was as a fixed-operations manager at Harley-Davidson Louisville, where he was part of the service team that earned a prestigious 2025 Silver Premier Service Award from the company. This achievement speaks volumes about Maldonado's dedication to delivering exceptional customer service and his commitment to excellence in the motorcycle industry.
As a seasoned sales professional, Maldonado is no stranger to the world of motorcycles. He has also organized an entry-level drag racing series, showcasing his passion for speed and competition. In addition, he has extensive experience with various Harley-Davidson models, including the 2024 CVO Road Glide ST, which he rode in the Bagger Racing League – a premier race series for custom and performance V-twin motorcycles.
Maldonado's riding expertise extends beyond his professional life. When not working, he enjoys engaging in drag racing on his 2006 Dyna Street Bob, as well as participating in track days and bike touring. He is also an avid camper and spends time honing his motorcycle maintenance skills in his free time.
The addition of Maldonado to the Drag Specialties team marks a significant milestone for the company's Southeast Region sales efforts. With his extensive experience in the motorcycle industry, he is well-positioned to drive sales growth and expand the brand's presence in the region. As the demand for high-quality aftermarket parts and accessories continues to grow, Maldonado's expertise will be invaluable in meeting this demand.
Maldonado's hiring also highlights the importance of building strong relationships with customers and dealerships in the motorcycle industry. By focusing on customer satisfaction and delivering exceptional service, Drag Specialties can establish itself as a trusted partner for motorcycle enthusiasts and businesses alike.
The Southeast Region is a critical market for Drag Specialties, with a large and growing number of motorcycle enthusiasts and dealerships operating in the area. With Maldonado at the helm, the company is well-positioned to capitalize on this growth and drive sales growth in the region.
Maldonado's appointment also underscores the importance of investing in talent and developing a strong sales team. By attracting experienced professionals like Maldonado, Drag Specialties can build a competitive edge in the market and establish itself as a leader in the motorcycle industry.
As the demand for high-performance motorcycles continues to grow, Drag Specialties is well-positioned to capitalize on this trend. With Maldonado leading the charge, the company is poised to drive sales growth and expand its presence in the Southeast Region and beyond.
New hire brings extensive experience in the motorcycle industry.
