Mazda has long been a favorite among sports car enthusiasts, with the MX-5 Miata being its crown jewel. However, fans of the brand have been clamoring for another performance-oriented vehicle that can sit alongside or above the Miata.
Recently, Moritz Oswald, Mazda's product planning supervisor in Europe, hinted at the possibility of introducing another sports car to the lineup. While the automaker has remained tight-lipped about its plans for the Iconic SP concept, Oswald suggested that a new sports car could be feasible if it meets certain criteria.
The key challenge lies in balancing affordability with profitability, as the sports car market is notoriously difficult to navigate. Mazda's deputy general manager of R&D in Europe, Christian Schultze, echoed this sentiment, emphasizing the importance of keeping existing customers in mind when developing a new sports car.
With the brand's core values and customer expectations at the forefront, it seems likely that Mazda will prioritize affordability in its pursuit of a new sports car. The prospect of a new Mazda sports car has generated significant excitement among enthusiasts, with many hoping to see the Iconic SP concept brought to production.
While there are no concrete plans announced yet, Mazda's continued interest in exploring this avenue suggests that fans may not have to wait much longer for an update on this front.
Mazda's consideration of a new sports car is a testament to the brand's commitment to its core values and customer expectations. By prioritizing affordability, Mazda can ensure that its next performance-oriented vehicle remains accessible to a wide range of buyers, while still delivering on its promise of driving excitement.
