Volvo has announced that it is cutting the prices of its 2026 EX90 electric SUV, despite significant upgrades to the vehicle's technology and performance. The new base model will start at $78,090, which is $3,200 less than the outgoing model year.
This price reduction comes with a range of improvements, including an 800-volt electrical architecture, faster charging capabilities, and enhanced safety features. Volvo has also committed to providing free upgrades to existing owners, allowing them to schedule appointments for updates at their local dealership.
The company's decision to cut prices may be seen as a strategic move to increase sales and attract new customers in the competitive electric vehicle market. With its impressive range of upgrades and now more affordable price point, the 2026 EX90 is poised to make a significant impact on the market.
Volvo's efforts to improve the EX90's performance and technology have been met with enthusiasm from critics and potential buyers alike, who are eagerly awaiting the arrival of the new model year. As the 2026 EX90 prepares to hit dealerships soon, it will be interesting to see how these upgrades affect sales and customer demand for the vehicle.
The competition in the electric vehicle market is fierce, but Volvo's commitment to innovation and customer satisfaction may give it an edge over its rivals.
This price cut suggests that Volvo is confident in the EX90's capabilities and wants to make it more accessible to a wider range of customers. By offering free upgrades to existing owners, Volvo is also demonstrating its commitment to customer satisfaction and loyalty.
