Zero Motorcycles has announced a significant appointment in its global marketing strategy, with Jarno Middelbosch joining as senior director of global marketing. This move marks an exciting time for the brand, which is celebrating its 20th anniversary in 2026.
Middelbosch brings over two decades of experience in international marketing and leadership, having started his career in the motorcycle industry at Ducati before moving to Harley-Davidson. His extensive background will undoubtedly be valuable in shaping Zero's global marketing strategy.
As a seasoned marketer, Middelbosch has led various roles at prominent brands such as Red Bull and Valvoline, where he helped launch new electric vehicle brands in Europe. This expertise will likely aid Zero Motorcycles in strengthening its brand visibility and supporting commercial growth.
Middelbosch's appointment is part of Zero Motorcycles' international marketing push since October 2025, which includes the transition of its international headquarters to the Netherlands and the appointment of Backbone Media as its U.S. public relations agency of record.
The new director will focus on leading global marketing strategy, with a key emphasis on strengthening brand awareness, supporting commercial growth, and accelerating demand across key markets worldwide.
This strategic move reflects Zero Motorcycles' commitment to expanding its global presence and increasing brand recognition. With Middelbosch at the helm, the company is poised to drive global demand for its products.
The appointment of Jarno Middelbosch as senior director of global marketing marks a significant milestone in Zero Motorcycles' growth strategy. As the company celebrates its 20th anniversary, this move will undoubtedly play a key role in shaping its future success.
Middelbosch's passion for electric two-wheel mobility and his extensive experience in brand management make him an ideal candidate to lead Zero Motorcycles' global marketing efforts.
As the motorcycle industry continues to evolve with advancements in technology and sustainability, companies like Zero Motorcycles must adapt their strategies to stay ahead of the curve. Middelbosch's expertise will be crucial in helping the company navigate this shift.
Middelbosch's expertise will help elevate the brand's awareness and recognition.
