FOX is reviving one of the most beloved racing channels of the 2000s, bringing back its iconic font and branding as part of its new video podcast. This move is a response to the growing demand for motorsports content across various platforms. By reviving SPEED, FOX aims to tap into the nostalgia of its existing audience while also attracting new fans who crave in-depth discussions on racing.
The original SPEED channel ran as a FOX property from 2001 until 2013, when it was rebranded as FS1 and began airing additional sporting events beyond motorsports. This period saw the rise of popular shows like NASCAR Countdown and NFL Sunday Night Football. However, with the increasing popularity of streaming services and social media, traditional linear TV has seen a decline in viewership.
The new podcast will feature interviews with drivers across various racing series, including NASCAR, IndyCar, Formula 1, MotoGP, and dirt track racing. This diverse lineup is expected to attract a broad audience interested in motorsports beyond the typical NASCAR fanbase. The podcast's format will allow for in-depth discussions on the latest racing news, trends, and personalities.
Former NASCAR Champion Kevin Harvick will be joined by Current INDYCAR and former F1 commentator Will Buxton for this weekly video podcast. This pairing brings together two experienced voices in the motorsports world, with Harvick's knowledge of NASCAR complemented by Buxton's expertise on IndyCar and Formula 1.
For Buxton, the podcast marks a full-circle moment, as SPEED gave him his first on-air break in the world of Motorsports back in 2010. This experience has likely shaped his perspective on racing, allowing him to bring a unique insight to the podcast. With Harvick's involvement, the show is poised to become a go-to destination for motorsports discussion.
The revival of SPEED also highlights the evolving nature of sports broadcasting. As traditional TV viewing habits decline, platforms are adapting by creating new content formats that cater to changing audience preferences. The success of podcasts like this one will likely influence future programming decisions in the industry.
With its diverse lineup and experienced hosts, this podcast has the potential to become a leading voice in motorsports discussion. By covering a wide range of racing series and personalities, it will appeal to fans who crave more than just NASCAR coverage.
The podcast's release coincides with the growing popularity of racing around the globe. As motorsports continues to expand its global reach, platforms like FOX are well-positioned to capitalize on this trend. By offering in-depth discussions and analysis, they can attract a broader audience and establish themselves as a major player in the industry.
Ultimately, the revival of SPEED marks an exciting development for fans of motorsports. With its unique blend of racing news, interviews, and discussion, this podcast is poised to become a must-listen destination for anyone interested in the world of motorsports.
The revival of SPEED marks a significant shift in FOX's racing coverage, with a focus on broader motorsports discussion.
