ICONDirect.com has announced the upcoming launch of its Preferred Dealer Partner Program, a limited opportunity for RV dealerships nationwide to secure early access before the official rollout. The program is designed to support dealerships with high-quality replacement parts when OEM options are delayed or unavailable. By expanding its existing support beyond product availability, ICON aims to help dealerships improve their overall sales performance and customer satisfaction.
The Preferred Dealer Partner Program centers on structured training and in-store enablement tools, which will be made available to the first 100 selected dealers. These tools are designed to drive self-guided engagement while simplifying product access directly from the showroom floor. The program's focus on teaching teams how to sell better is a significant departure from existing support models.
ICON has developed the program in response to consistent dealership challenges, including the need for improved sales and margin growth. Every used RV taken in presents an opportunity for improvement, and the Preferred Dealer Partner Program aims to help teams identify, present, and confidently sell those improvements. By providing a comprehensive solution, ICON hopes to establish itself as a leading partner for dealerships nationwide.
The Founders Club is limited to the first 100 dealers who pre-register prior to the official launch. After the initial enrollment group is finalized and the program goes live, the Preferred Dealer Partner Program will transition into a paid partner offering. This controlled approach allows ICON to refine its program based on feedback from early adopters.
Enrollment confirmation and onboarding details will be shared directly with selected Founders Club partners ahead of the full program launch. RV dealer personnel who are subscribed to ICON communication should expect to see an email in the coming days with an invitation, or they can visit icondirect.com/foundersclub to pre-register.
The academy is structured to ensure teams understand product application, value positioning, and upgrade opportunities, particularly in reconditioning scenarios. These tools will be made available to Founders Club dealers upon official program launch.
Direct collaboration and early feedback access will also be provided to Founders Club members as the program evolves. They will receive a direct, dedicated service email for enhanced support, ensuring that their needs are met throughout the partnership.
Jordan Martindale, marketing manager at ICON, emphasized the importance of selecting strong founding partners who recognize the value of training, process, and product knowledge. The limited Founders Club opportunity allows ICON to establish a loyal community of supporters who will drive the program's success.
The Preferred Dealer Partner Program is a significant step forward for ICON, positioning the company as a leader in supporting RV dealerships nationwide. By providing comprehensive solutions and tools, ICON aims to help dealerships improve their sales performance and customer satisfaction.
By launching this exclusive program, ICONDirect.com demonstrates its commitment to supporting the growth and success of RV dealerships. The Preferred Dealer Partner Program is an exciting development that will have a lasting impact on the industry.
The new program aims to help dealerships improve sales and margins by providing structured training and in-store enablement tools.
