The outdoor recreation industries have seen significant growth in digital retailing solutions, with Rollick at the forefront of this trend. The company has now introduced its AI Assistant, designed to help OEMs engage shoppers more effectively online using conversational AI functionality. This solution aims to turn real-time conversations into meaningful action, providing a more personalized and efficient shopping experience for customers.
['The primary objective of the Rollick AI Assistant is to embed conversational AI directly on OEM websites, enabling shoppers to explore products, ask questions, and search local dealer inventory through natural, real-time conversation. When appropriate, conversations will be handed off to OEM Brand Advisors and dealer sales reps as leads or notifications, complete with full chat history to provide valuable context.', ['The integration of the Rollick AI Assistant with digital retailing tools such as RollickEngage is expected to enhance the overall shopping experience for customers. The AI Assistant will also naturally integrate with these solutions, pre-qualifying buyers based on their stage in the process and capturing intent before engagement is lost.', ['Many OEM websites struggle to keep pace with rising shopper expectations for fast, personalized digital experiences. The Rollick AI Assistant addresses this challenge by helping OEMs engage shoppers earlier and more effectively in the buying process. By doing so, it enables OEMs to transform their website into a selling engine.', ['The Rollick AI Assistant is designed to help brands better support shoppers online while ensuring OEMs and dealers receive more informed, higher-intent opportunities. This solution is particularly important as OEMs face increasing pressure to deliver digital experiences that simplify the process of finding the perfect vehicle.', ['Unlike generic chatbots trained on public data, the Rollick AI Assistant is powered by proprietary first-party intelligence. This includes years of real OEM-to-consumer interactions and post-purchase ownership insights across powersports, RV, marine and industrial equipment brands.', ["The Assistant is fully configurable to each brand's voice, product rules and compliance standards. This enables manufacturers to maintain control of the shopper experience while leveraging conversational AI to guide product discovery, deliver informed responses, and generate higher-quality sales-ready opportunities for their dealer networks.", ['The initial launch will focus on ensuring the Rollick AI Assistant is appropriately tuned for each participating OEM client to support product discovery and shopper engagement. Rollick will also work closely with select OEM partners throughout the launch period to ensure AI Assistant-generated leads are picked up by sales reps who are trained to use the conversation data to make the buying process as efficient as possible.', ["In the future, the functionality will be available for integration into dealer websites as well as Rollick's branded Marketplaces, including Sam's Club, U.S. Bank and USAA. This will enable a consistent shopping experience across all Rollick platforms, further solidifying its position in the digital retailing landscape."]]]]]]]]
The integration of conversational AI in the automotive industry is poised to transform the way OEMs engage with customers online, enabling more personalized and efficient shopping experiences.
