A leading lithium battery technology company has filed a trade libel lawsuit against a prominent solar influencer.
The complaint alleges that the influencer made false and misleading statements about the company's product design and performance.
Dragonfly Energy Holdings Corp. is seeking to protect its customers and partners from Prowse's allegedly false claims.
The lawsuit targets Prowse Publications LLC, which is also being sued by Dragonfly Energy.
Prowse had previously reviewed and praised a competing battery product before publicly disparaging it.
He received over $200,000 in commissions and advertising fees from Dragonfly Energy for promoting the company's products.
The influencer's actions are alleged to have damaged confidence in Battle Born Batteries, which have been certified by third-party testing organizations.
Dragonfly Energy is seeking an accurate record of its product's safety and performance.
The lawsuit highlights the importance of accountability in online content and the need for influencers to disclose their financial relationships with companies.
The outcome of this case could set a precedent for similar libel lawsuits in the industry.
