The Outdoor Recreation Roundtable has marked June as Great Outdoors Month, a celebration of the benefits of outdoor recreation in America.
This annual event aims to promote mental and physical health, drive economic growth, and support over 5 million jobs across the country.
As the largest industry in the US, outdoor recreation plays a vital role in shaping America's health, connection, and resilience.
The $1.3 trillion outdoor recreation economy is built on a foundation of diverse activities such as hiking, camping, fishing, and more.
Outdoor Recreation Roundtable is urging businesses to take the America's Outdoor Era Commitment, a simple yet powerful initiative to prioritize time outside.
This commitment aligns with the growing recognition of the importance of nature and outdoor activities for our well-being.
Since 1998, Presidents, Congress, and States have marked June as Great Outdoors Month, demonstrating bipartisan support for this cause.
The event is expected to generate millions of people participating in various outdoor events across all 50 states.
Partnerships between organizations will bring together thousands of events with unique histories and festive crowds.
Industry leaders must lead by example to prioritize outdoor time.