The RV exterior cleaning market is about to get a major boost with the launch of Liquishine, a new brand created specifically for RV ownership. On February 16, Liquishine officially launched with a live event and the release of its first four RV-specific cleaning products. This move aims to solve the common problem of exterior cleaning products that are not tailored to RV materials and surfaces. As a result, RV owners can now enjoy professional-looking results without needing extensive detailing knowledge or specialized tools. The brand's founders have acknowledged the need for easy-to-use cleaning solutions, catering to the diverse range of RV owners who want to maintain their vehicles' appearance without becoming detailers themselves.
Liquishine is the brainchild of Wil Knowles and Matt Foxcroft, co-owners of Liquified and Matt's RV Reviews. The new brand is built on the success of Liquified, which has established itself as a trusted resource for RV owners. With Liquishine, the duo aims to deliver high-quality cleaning products that are specifically designed for RVs. Unlike household cleaners or multi-use automotive products, Liquishine's offerings are tailored to address the unique challenges faced by RVs, including fiberglass, gel coat, and rubber surfaces.
The initial lineup of four Liquishine products is designed to provide a comprehensive solution for RV owners who want to clean their vehicles efficiently. These products are formulated to avoid surface damage and maintain the exterior's appearance with confidence. By targeting the specific needs of RVs, Liquishine is poised to revolutionize the cleaning industry, making it easier for enthusiasts to keep their rigs looking their best.
The launch of Liquishine was made possible by an engaged community of RV owners who pre-ordered products and directly funded the brand's development. In November, hundreds of RVers joined as Founding Members, demonstrating their enthusiasm for the new brand. This loyal customer base played a crucial role in bringing Liquishine to life, and the company is grateful for their support.
The launch event on February 16 was a celebration of the brand's arrival, with a three-hour live broadcast that included packing orders in real-time, interacting with customers, and announcing giveaway winners. This event marked both the official public launch of Liquishine and a thank-you to the community that helped make it possible.
Liquishine products are now available at LiquishineRV.com and on Amazon, making it easy for RV owners to get their hands on these specialized cleaning solutions. Customers who purchased products on launch day were automatically entered into a drawing to win a Caribbean cruise, adding an exciting element of surprise to the brand's debut.
To further incentivize purchases, Liquishine is offering a chance to win a one-year supply of Liquified and Liquishine products for customers who buy between February 16 and February 28. This promotion highlights the brand's commitment to its community and provides an opportunity for RV owners to stock up on their favorite cleaning solutions.
With Liquishine, RV owners can now enjoy professional-looking results without needing extensive detailing knowledge or specialized tools. The brand's focus on creating easy-to-use cleaning products is a significant step forward in addressing the needs of this growing market.
As the RV industry continues to evolve, it will be interesting to see how Liquishine fits into the larger landscape. With its commitment to quality and community engagement, the brand is well-positioned to become a leading player in the specialized cleaning products space.
The launch of Liquishine marks a significant shift towards specialized cleaning products for RV owners, addressing a long-standing challenge in the industry.
