A dealership in Arizona has listed a 2026 Honda Prelude for sale at an eye-catching price point, sparking debate among car enthusiasts and critics alike. The vehicle is currently priced above a mid-trim Supra and just below a base Corvette Stingray, with a $20,000 markup slapped on the windshield. This move comes as the automotive industry continues to navigate shifting consumer preferences and market trends.
With its sporty design and fuel-efficient capabilities, the Prelude may appeal to buyers looking for something unique. However, the high price tag has raised questions about the car's value proposition and whether it can compete with other models in its class. Honda aims to sell 300 Preludes per month in the US, but dealerships like this one are not doing it any favors.
The company had previously taken steps to address inflated prices, but this latest example suggests that more work is needed to achieve its sales goals. As the Prelude's popularity continues to be debated, it remains to be seen whether Honda can find a balance between pricing and performance. Germain Honda of Surprise has been showcasing a single 2026 Prelude in its showroom, finished in Rallye Red with a black interior, which could appeal to buyers looking for something sporty yet fuel-efficient.
' This transparency may be seen as a positive move by some, but others may view it as a sign of desperation. The Prelude's starting MSRP of $43,195 sparked debate among critics before any markups were added, and this latest example has only fueled the conversation. With the addition of various packages, including a $495 tint package and a $1,295 appearance protection package, the total asking price for the Prelude now stands at $64,985.
0 Premium. As the automotive market continues to evolve, it will be interesting to see how Honda addresses this pricing issue and whether it can find a sweet spot that appeals to buyers without sacrificing performance. The Prelude's sales numbers have been lackluster so far, with just 174 examples sold during its first full month on sale in the US.
Honda aims to sell 300 Preludes per month in the US, but dealerships like this one are not doing it any favors. With a total of roughly 4,000 units allocated to the US annually, the company will need to find a way to make the Prelude more appealing to buyers if it wants to meet its sales targets.
This dealership's pricing strategy is a clear indication that Honda still has work to do in terms of addressing inflated prices and finding a balance between performance and affordability. The fact that they were upfront about the markup on the sticker may be seen as a positive move, but it ultimately doesn't change the fact that the price point is still quite high.
