In a surprising turn of events, UK buyers have fallen in love with Chery's Jaecoo brand, which has become the favorite among Brits. 4 percent market share, putting it ahead of established names like Honda, Citroen, and Porsche.
The brand's most popular model, the 7 SUV, has become the sixth best-selling car in the UK in December, beating out other popular models like the Mini Cooper, Tesla Model 3, and Nissan Juke. Despite receiving negative reviews from respected magazines and websites, Jaecoo's smart interior, extensive equipment list, and long seven-year warranty have won over many buyers.
The brand's affordable prices, with the entry-level 7 starting at £14,000 ($19k), have also contributed to its popularity. In fact, social media users have nicknamed it the 'Temu Range Rover,' a reference to both its resemblance to the real thing and the Chinese retail site Temu.
With sales numbers like these, Chery is reportedly considering building a UK plant, further solidifying its presence in the market. China's carmakers are rapidly changing the game, as Canada might well find out soon enough.
The rise of Chinese brands like Jaecoo and BYD is transforming the automotive landscape, offering buyers more affordable options without sacrificing quality or style.
The success of Jaecoo in the UK market highlights the growing demand for affordable luxury vehicles from Asian manufacturers. As consumers become increasingly price-sensitive, Chinese brands are well-positioned to capitalize on this trend by offering high-quality products at competitive prices.
