This winter has been a challenging one for many drivers in Colorado, with hot and dry weather forcing some to switch to winter tires earlier than usual. However, the need for winter tires is not limited to snowy conditions; driving in sub-40-degree weather requires specialized tires that can provide better traction and control.
Bridgestone's new Blizzak IcePeak is a general-purpose winter tire designed to meet the needs of everyday drivers who regularly drive in cold weather. With its improved acceleration performance, reduced rolling resistance, and enhanced ice grip capabilities, the IcePeak is poised to become a top choice for those seeking a reliable winter tire.
The new Blizzak line will eventually replace the WS90 and DM-V2 lines, offering a competitive edge over existing models. Bridgestone's testing has shown that the IcePeaks are comparable to Nokian's Hakkapeliitta R5 winter tire, with some models even outperforming the WS90.

The optimized Blizzak features added protrusions at the tip of tread blocks and micro grooves on the surface to improve ice grip and traction. With 107 fitments available from 14 to 22 inches, the IcePeak is expected to cover 97 percent of applications across cars, trucks, and SUVs.
The new tire is designed for more everyday vehicles, making it an attractive option for drivers who want a reliable winter tire without breaking the bank.
The Bridgestone Blizzak IcePeak's improved acceleration performance and enhanced ice grip capabilities make it an excellent choice for drivers who regularly drive in cold weather. With its optimized design and reduced rolling resistance, the IcePeak is poised to provide a competitive edge over existing winter tires.






