Tesla is officially expanding into Morocco, marking another step in the automaker’s push into African markets. The company will host a launch event on February 6 in Casablanca, introducing the Model 3 and Model Y to the North African nation. According to Tesla’s newly created Morocco website, the company will hold its official launch event at the AnfaPlace Mall in Casablanca on February 6, 2026.
The event, running from 8-10 PM local time, will give attendees the opportunity to meet the Tesla team and experience the Model 3 and Model Y firsthand. Tesla’s Morocco site is now live, accepting registrations for the event and signaling the company is ready to begin sales operations in the country. The online configurators don’t appear to be live yet.
8% year-over-year. 4% increase compared to the same period last year. The market is currently dominated by budget-friendly brands such as BYD and Citroën.
8% in 2025 and 2026, and inflation stabilizing around 2%. 5% in the first half of 2025, capturing 3% of total vehicle sales. Currently, BYD leads Morocco’s EV market after climbing to the top spot with a 407% increase in H1 2025.
The country has around 1,000 public charging points as of 2024, with plans for rapid expansion. Tesla generally deploys Supercharger stations in new markets, but in the case of Morocco, the automaker has actually been operating Supercharger stations for years before selling its vehicles in the market. The Moroccan government has stated its intention to double EV production capacity, aiming to strengthen what has become the country’s leading export industry.
Morocco represents a strategic foothold for Tesla in Africa, with the country having made significant investments in infrastructure and trade agreements. While Tesla will compete against BYD’s more affordable offerings, the brand’s premium positioning and Supercharger network could differentiate it in a market where charging infrastructure remains a challenge. It’s interesting to see Tesla launch in new markets these days, but it seems that BYD is often already established in those regions.
Despite this, Tesla may still be able to carve out a niche for itself at the higher end of the market. With its growing presence in Africa, Tesla is poised to capitalize on the continent’s increasing demand for electric vehicles. The company’s entry into Morocco marks an exciting new chapter in its expansion efforts, and it will be interesting to see how the brand performs in this new market.
Tesla's decision to enter the Moroccan market is a strategic move that leverages the country's growing demand for electric vehicles. With its premium offerings and Supercharger network, Tesla is well-positioned to capitalize on Morocco's increasing adoption of EVs.
