Ford says some drivers are embracing an electric future, with no plans to buy another ordinary gas car after experiencing the difference firsthand. After two lifelong Ford drivers purchased their first electric vehicles, neither will go back to an internal combustion engine (ICE).
Tom and David, both long-time Ford owners, share their stories of switching to electric vehicles, highlighting the benefits they've experienced. The Mustang Mach-e has become a staple in Tom's family, providing instant acceleration and a spacious interior that fits three kids comfortably.
Meanwhile, David, a mechanical engineer who collects classic Ford cars, praises the F-150 Lightning for its smooth ride and superior EV tech. As it stands, most drivers who go electric feel the same way, with Ford currently offering just three fully electric vehicles in the US.
However, crosstown rival GM offers more than a dozen EVs across various brands, while Toyota is set to launch more EV models this year. In response to growing demand, Ford has announced plans to introduce a new midsize four-door electric pickup based on its Universal EV Platform, starting at around $30,000 and expected to begin deliveries in 2027.
The company aims to create affordable electric vehicles that delight customers in every way, from design to driving pleasure and cost of ownership.
Ford's shift towards electric vehicles is a significant move, but it remains to be seen how the company will balance affordability with production costs and meet growing demand for sustainable transportation options. As the automotive industry continues to evolve, it will be interesting to see how Ford's Universal EV Platform and new midsize four-door electric pickup fare in the market.
