S. sales fell sharply in January 2026, with only the CX-50 model posting gains as the rest declined. S.
market 55 years ago. The brand moved 28,958 vehicles in the United States, down 14 percent from the 33,681 units sold in January 2025. 3 percent when factoring in the extra selling day this year compared to last.
1 percent from last January. 6 percent to 1,203 units. 4 percent increase over the 6,335 units sold during January 2025.
6 percent to 2,423 units. Even Mazda's most popular model, the CX-5, experienced a dip in sales, falling 8 percent compared to last year. The CX-70 and CX-90 also posted huge declines, with sales dropping by 29 percent and nearly half, respectively.
S. 9 percent to 4,974 vehicles in January and Mexican sales showing a similar trend.
The sharp decline in Mazda's U.S. sales is a concerning sign for the brand, but it's worth noting that the CX-50's record-breaking performance suggests that there may be opportunities for growth in certain segments of the market. As new models begin to arrive at dealerships, including the all-new CX-5, it will be interesting to see how Mazda responds to these challenges and whether they can regain momentum.
