The wait is over, and Ferrari has finally revealed its first fully electric model. The car, which was previously codenamed 'Elettrica,' will now be known as Luce, a name that means 'light' in Italian.
This decision marks a significant shift for the iconic Italian automaker, as it embarks on its journey into the world of electric vehicles. In a statement, Ferrari explained that 'Luce' is more than just a name - it's a philosophy that embodies electrification as a means to an end, rather than an end in itself.
The company aims to communicate that this car is a Ferrari, not just an electric version of one. This approach is likely to resonate with buyers who value the brand's heritage and exclusivity.
With its sleek design and advanced technology, the Luce is poised to make a statement in the world of electric vehicles. As Ferrari continues to push the boundaries of innovation, it will be exciting to see how this new model fits into their lineup.
The company's decision to use a name that evokes light and clarity suggests a commitment to transparency and simplicity - qualities that are at the heart of the Ferrari brand. With its first electric model, Ferrari is taking a bold step towards a sustainable future, one that is driven by innovation and a passion for design.
The Luce is set to be an exciting addition to the world of electric vehicles, and we can't wait to see it in action.
Ferrari's decision to use 'Luce' as the name for its first electric model demonstrates a clear understanding of the importance of branding and marketing. By emphasizing the philosophy behind the car's electrification, Ferrari is able to distance itself from the common perception that electric vehicles are somehow less desirable than their gasoline-powered counterparts. This approach will likely resonate with buyers who value the brand's heritage and exclusivity.
