Ferrari has officially named its first all-electric vehicle: the Ferrari Luce. The Italian automaker unveiled parts of the interior design today in San Francisco, showcasing a cabin co-designed with Jony Ive’s creative collective LoveFrom that prioritizes physical controls over touchscreens. ' Ferrari has been working with LoveFrom for five years on every dimension of the car's design.
We've been tracking Ferrari's first EV since it was spotted testing near Maranello, and got our first look at the underlying technology when Ferrari unveiled it last October. Now we're seeing what LoveFrom’s influence looks like inside the cabin. The interior makes a deliberate statement against the large-touchscreen trend dominating EVs.
' Key highlights include a simplified three-spoke steering wheel design inspired by iconic 1950s/60s Nardi wooden wheels. The key is made from Corning Fusion5 Glass with an E Ink display — an automotive first. ' A binnacle moves with the steering wheel for optimal viewing, featuring two overlapping Samsung OLED displays with three cutouts revealing a second display behind.
The control panel is mounted on a ball-and-socket joint so it can orient toward either the driver or passenger. The company has said the electric supercar will cost over €500,000 ($535,000). With Ferrari buyers already wary of going electric, I think they will appreciate tactile controls over Tesla-style touchscreens.
The five-year collaboration with LoveFrom signals how seriously Ferrari is taking this transition. They didn’t just hire a design consultancy, they gave Ive’s team creative direction from the outset. For a brand as heritage-obsessed as Ferrari, that’s remarkable trust.
Expected at over half a million dollars, the Luce isn’t competing with Model S or Taycan. It’s competing with the idea that an electric Ferrari can still feel like a Ferrari. Based on what we’re seeing, they’ve at least nailed the interior.
As for the name, Luce, what do you think? ' But I also did like the ‘Elettrica’ placeholder.
Ferrari's decision to prioritize physical controls over touchscreens is a bold move that could resonate with heritage-driven buyers. By giving Ive's team creative direction, Ferrari has demonstrated its commitment to this transition and willingness to take risks on design.
