In response to a significant drop in WRX sales, Subaru has announced a reduction in pricing for the 2026 WRX lineup, introducing a new base trim that aims to attract buyers. The new entry-level WRX starts at $32,495, which is $5,255 less than the previous year’s model, although the destination fee has increased slightly.
This base trim is equipped with essential tech and safety features, including LED headlights, a dual exhaust system, and 18-inch alloy wheels with summer performance tires. 6-inch infotainment system with Android Auto and Apple CarPlay, and a suite of driver assistance technologies known as EyeSight.
This system includes adaptive cruise control, lane centering, and emergency stop assist, enhancing safety for drivers. As Subaru seeks to revive interest in the WRX, the Premium trim is also available at $33,995, providing additional features like LED fog lights and a rear spoiler for those willing to spend a bit more.
2 percent decline in sales last year, totaling just 10,930 units—the lowest in the model's history. By reintroducing a budget-friendly variant, Subaru hopes to appeal to a broader audience and reinvigorate the WRX brand, which has long been associated with performance and rally heritage.
Yellow WRX, capped at 350 units, adds a unique touch for enthusiasts looking for something special. As the automotive market continues to evolve, Subaru's adjustments reflect a keen understanding of consumer needs and market dynamics.
