Subaru is making a significant move to boost interest in the WRX lineup by reintroducing the base model for 2026, which lowers the entry price from $37,750 to $32,495. This strategic pricing adjustment comes at a time when WRX sales have been lagging, and it appears that Subaru is keen to revitalize its performance sedan segment. Alongside the base model, other trims such as the Premium, Limited, GT, and tS models are also seeing price reductions compared to their 2025 counterparts, further enhancing the appeal of the WRX range.
The new pricing structure is noteworthy for potential buyers. The Premium trim now starts at $33,995, down from $37,750, while the Limited and GT trims are priced at $38,995 and $44,995, respectively. The tS model, which shares the same price as the GT, also benefits from this price drop. Additionally, a new Series.Yellow model has been introduced, limited to just 350 units and priced at $45,995, which adds a unique flair to the WRX lineup.
Despite the price changes, the 2026 WRX maintains its signature performance features. It continues to be powered by the 271-horsepower boxer engine first introduced in 2022 and is still manufactured at the Gunma factory in Japan. The exterior design remains largely unchanged, ensuring that the WRX retains its sporty aesthetic.
In terms of technology and features, all 2026 WRX models come equipped with a large 11.6-inch portrait-oriented center screen, along with Android Auto and Apple CarPlay compatibility. Safety features include Subaru's EyeSight driver assistance system, which enhances the overall driving experience. The base model now also offers several features that were previously unavailable, such as 18-inch aluminum-alloy wheels and Keyless Access with Push-Button Start.
With these updates, Subaru is positioning the WRX as a more accessible option for performance enthusiasts. The combination of lower prices and enhanced features could potentially attract a wider audience, making the WRX a compelling choice in the competitive sports sedan market. As the automotive landscape continues to evolve, these changes may help Subaru regain momentum in a segment that has faced challenges in recent years.
